“Don’t shoot what it looks like. Shoot what it feels like.” - David Alan Harvey 

These words have inspired many a photographer, but John Deven’s work in cycling, adventure sports, and fitness photography clearly demonstrates that he’s living them.

The former Navy man is an avid road cyclist and mountain biker who knows the “moving meditation” of a steady climb, the twinges of leg cramps at the end of a long ride, and the internal chatter that pushes an athlete past all limits.

After his Naval service, John - who holds a certificate from the New York Institute of Photography and a BBA from National University in San Jose, California - worked in the high tech industry.

He eventually realized he had become overweight, overstressed, and was heading to an early grave, so he took up running, then cycling, dropping 40 pounds and gaining a new career in photography along the way. He discovered a talent and instinct for capturing the drive, passion, and commitment of everyday heroes in sport.

He especially relishes the technical challenges of action photography, such as getting rolling shots with optimal natural lighting. Ask him about the time he shot his PenVelo series while strapped into the back of a moving SUV with a 13 1/2 “ long throw reflector and strobe. 

John is based in the San Francisco Bay Area and likely to be spotted climbing the flanks of Mts. Hamilton, Diablo or Tamalpais, sipping on Hammer Endurolytes and eating a chocolate nut butter.


Pactimo Custom Cycling Clothes

The Silicon Valley Chamber of Commerce

XMA Fitness

Center For New Music

Excite Credit Union

Lucent Insurance Services


Pole To Win International

World Financial Group